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Identity Intelligence

KNOW YOUR CUSTOMERS BETTER THAN THEY KNOW THEMSELVES

Identity is central to customer analytics, insight discovery and intelligence delivery. Our Identity Intelligence solution offers the only true end-to-end total view of customer software that can seamlessly collect data from all internal and external sources, curate data fields from a variety of customer files, computationally align all relevant and recent variables to a unique segment of one and then feed the same to front-office and back-office systems. Fuse together customer data across product, household, transaction, loyalty, social and geospatial systems.

Marketing Intelligence

SEGMENT-OF-ONE PRODUCT AND SERVICE EXPERIENCES FOR EVERY CUSTOMER

Deliver hyper-personalized, relevant and timely product, service and user experiences at every stage of the customer journey. Tresata’s Omnichannel Marketing Intelligence solution uses a combination of machine learning, context relevancy and business process automation to understand fine-grained customer behavior. This solution is API ready for easy integration with all existing customer channels, providing a competitive advantage driven by unprecedented customer insight with advanced Big Data analytics. Leverage that insight to drive customer engagements across all channels including online, in store, social and mobile. Deliver engaging experiences throughout the entire buyer’s journey to build brand loyalty.

Risk Intelligence

MAKING RISK PROACTIVE NOT REACTIVE

Risk has historically been the backwater of analytics and we think that is twisted. There is no better choice an organization can make than arming risk practitioners with predictive analytics capabilities that they can apply against the largest breadth of enterprise data assets. There is also probably no single business within an organization with a bigger carte blanche to go against all the data. With Tresata’s Risk Intelligence Solution, we set out to right that balance, unleash that power and enable risk practitioners across a multitude of industries to discover predictive insights at scale against all the data at their disposal. Enabling a capability that is not just enterprise data ready, but also real-time with precise data inputs aligned by the specific business opportunity they are modeling for, on both ends of the the propensity and probability spectrum.

Fraud Intelligence

PROTECTING THE WORLD, ONE BAD TRANSACTION AT A TIME

We do not like fraud – absolutely hate it actually. And we can assure you that except the bad guys perpetrating it, every organization, person and industry feels the same way about it. Yet even the best fraud solutions in the market have false positives that catch a few and let go a lot. When we set out to build the Tresata Fraud Intelligence solution, we sought to build something so intelligent, adaptive and fast that it would transform how transactional fraud is managed across the ecosystem. Our solution not only automates the fraud detection problem by using advanced energy-based modeling approaches that intelligently pre-identify fraud instances before they occur, but also dramatically improves the efficiency of human middle office and front office functions managing the exhaust of transactions that should have been classified as fraud by the software, but were not. Forever redefining the fight of good versus bad, in a big data sort of way. One transaction at a time. A trillion times.

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