• Full Time
  • US

WHO WE ARE LOOKING FOR?

A Tresata Content Strategist (Director) (CS) is responsible for planning, development, execution, analysis, and measurement of content creation strategies and campaigns to tell our stories to the world. A CS will help to amplify Tresata’s editorial voice, as well as determine content needs, channel selection, and distribution.

In this role, you will work closely with the Global Sales & Marketing team to develop content strategies for multiple channels and platforms where our audiences reside, define/ evolve key brand messages and insights, and continuously monitor responses to refine future efforts. This role requires effective strategy development skills, a keen eye for detail, effective management of content resources, and a highly creative mind that can convert ideas into reality.

As a Content Strategist (Director) at Tresata, you’ll get to showcase your expertise in using content to attract and engage internal and external stakeholders, use your strategic and creative skills to refine, enhance, and drive our brand awareness, and promote our brand. More specifically, you’ll get to:

  • Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms to build brand affinity and recognition
  • Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
  • Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
  • Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
  • Work with internal thought leaders, partners, writers, UX designers, and sales & marketing team members to deliver stories that are aligned with business goals
  • Build, manage & maintain our editorial calendar, and ensure that content is ready & reviewed in a timely manner.

 

WHAT SKILLS/ EXPERIENCE YOU NEED TO BRING?

  • 5-7+ years of experience in lead generation, with direct ownership of driving revenue goals
  • 5+ years managing a team of direct reports
  • Deep understanding of demand generation and B2B marketing
  • Bachelor’s Degree in relevant field, MBA is preferred; or equivalent experience
  • Experience with marketing automation, project management (Trello, Monday, etc.) and CRM tools (Hubspot strongly preferred)
  • Analytical mindset & critical thinking skills that demonstrate valuable business insights
  • Clear communication skills and the ability to create and edit engaging content
  • Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc. and no tolerance for errors.

 

MORE TO KNOW

  • Working From: Charlotte, NC (Hybrid)
  • Travel: Moderate
  • Manager of Others: Yes
  • Physical Requirements: Prolonged sitting/standing and computer use

We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

 

WHY WORK AT TRESATA?

Tresata is a fast-growing developer of AI-powered software systems used for data analysis at absolute scale. Our Company has been built by a passionate, hungry, hard-working team of brilliant minds, innovators, and life-long learners. We actively invest in our people, their ideas and their potential, and fundamentally believe that our differences strengthen us. Our mission – to ENRICH LIFE – unifies us as a team & summarizes the lens through which we evaluate the use cases we go after and the companies with whom we partner.

  • Who you will work with…. Those hell-bent on solving audacious problems, as well as industry leaders (including C-suite executives) both within and outside the company.
  • What will you get to do…. Redefine what’s possible by building bigger, bolder, & brighter solutions with cutting edge technology – the World has problems, and we create solutions to build a better future.
  • Where will your career go…. For us, career paths can be nonlinear too (think more of a jungle gym than a ladder) You can specialize or chart a path that you create. We believe in rapid career advancement for those hungry enough to step up to the challenge & bold enough to continuously embrace new opportunities.

If you give back more than you give in…if you live to crack the hardest codes…then Tresata is for you.

To apply for this job please visit apply.workable.com.