Charlotte, N.C., September 3, 2013 – L2C Inc., the nation’s leading provider of advanced alternative consumer scores, today announces its use of Tresata’s big data analytics software.

Over the last two years, L2C has transformed its data collection, processing, analytics and scoring by adding Tresata’s Hadoop powered analytics software.   L2C is the leader in using alternative data to create a well-informed and holistic perspective on consumer credit, which is used in the financial services, healthcare and telecom industries for credit, marketing, fraud and account management strategies.

Using Tresata’s software, L2C is able to extract greater insight by creating a comprehensive 360° view of risk at the individual account level. This capability has allowed L2C to dramatically improve the predictive power of their models, and increase the capacity and efficiency of its analytics platform by more than 10 times, while still delivering in-year ROI.

Currently, Tresata’s software allows L2C the ability to process and score more than 228 million individual records daily.  This massive amount of data, from a variety of data sources, provides a perspective across prime, subprime or non-prime segments.

”Tresata enabled L2C to leverage a leading edge technology quickly,” said Jay Duff, L2C’s CIO.  “Their software established a flexible analytics infrastructure allowing us to build a differentiated capability that strengthens our competitive position by offering our customers superior results.”

Tresata’s analytics software is completely built on Hadoop, the next generation data and analytics technology seeing massive adoption across all industries.  TREE & ORION, Tresata’s core analytics engines enable an enterprise to collect, process, analyze and compute insights across all their data. Tresata’s software rapidly extracts actionable intelligence from massive amounts of structured and unstructured data, providing answers that can assist frontline managers to make decisions in real-time.

“ Using our advanced analytics software, L2C completely transformed their data management and analytics capabilities in just a couple of years ” said Richard Morris, Founder and Chief Data Officer of Tresata. “By allowing them to process all the data at their disposal, Tresata’s Big Data analytics software was able to dramatically increase the transparency, variety and precision of analytical models and studies run across the entire population.”

Being one of the first consumer credit scoring companies with Tresata’s software, L2C expects to continue to offer superior scoring and analytics products to the market.

About Tresata

Tresata is building next generation predictive analytics software that automates the discovery of knowledge. This software allows enterprises to use all their data to get, grow and keep their customers and runs completely on Apache Hadoop, the leading open source data analytics platform.  Tresata is widely recognized as the leader in the rapidly emerging Big Data sector offering software that helps monetize big data. tresata.ai

About L2C

 L2C is the nation’s leading provider of advanced consumer scoring and analytics solutions. L2C was the first US company to leverage alternative data to create customized, predictive credit, marketing and collections, solutions covering over 95% of American households. L2C specializes in advancing the aspirations of the underserved Emerging credit market.  L2C’s clients include leading institutions in the financial service, telecommunications, retail and healthcare industries. For more information regarding L2C or its products and services, please visit our www.L2C.com or contact L2C at 404.601.3420.

Contacts

For Tresata

Katie McKiever (Katherine@tresata.com)

 For L2C

Larry Stewart (LarryStewart@L2C.com)