Tresata Big Data & Financial Services – Consumer

by | Mar 13, 2014



Lowell Bryan – Director, Tresata – discusses how Big Data can be used to improve how a bank works with its clients in Consumer Banking. One can, for example, use it to identify a customer’s rising or falling credit track record and accordingly provide tailored Terms & Conditions to them. Big data can also help banks do this now, over a wide range of products.