tresata things

Now more than ever, the players in the retail, manufacturing, telecommunications, automotive, media, and entertainment industries are seeking new ways to understand better who their customers are and what they want. They are faced with the daunting challenge of not just deciphering the value in the IoT (Internet of Things), but also finding better, faster, and much cheaper ways of harnessing the data it unleashes (which is to say - big, big, really big data).

Tresata has engineered the first analytics operating system that not only enables these industries to manage this data and deploy applications that can deliver relevant, personalized, and valuable products and services to customers.

OPTIMUS, Tresata’s Analytics Operating System, has already processed more than 1 trillion rows of data across 1 billion consumers, 100 million connected devices, and 1 million corporations. Tresata has successfully automated complex business processes (from record linkage to digital marketing), introduced the revolutionary ‘segment of one’ customer analytics capability, and trained machines to understand customer behavior to help create new revenue streams and meet increasingly complex regulatory standards.

  • 1 TN

    Rows analyzed by Tresata platform

  • 1-5 PB

    Average client cluster size

  • 3 x ROI

    Average return on client investment

Access to insights from this type of dynamic intelligence software will enable us to understand our shopper’s buying habits as well as present us with the opportunity to improve our level of service by giving our customers exactly what they want, when they want it.

jim clendenen, cio & head of ebusiness· harris teeter

use cases

Tresata’s customers have leveraged their Data Assets to implement a new class of Customer Intelligence Management use cases, including:


    Use advanced machine learning techniques to recommend to customers relevant goods and services they have never bought before but want


    Virtuous and cyclical use of all digital channels to collect consumer behavioral data and deliver highly personalized, channel-specific marketing campaigns


    Create and feed a unique segment of one customer intelligence information across all sales and service channels


    Last-mile supply chain optimization for the delivery ‘leg’ that gets goods and services in the hands the final consumer


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